It’s certainly no secret that marketing is a huge challenge, regardless of whether you’re promoting a small business or a billion-dollar corporation. In order to stay relevant and ahead of your competition, have to consistently please your customer base in new innovative ways while making sure not to offend or alienate them.
Add social media into the mix and it gets a touch more complicated. While these platforms do allow you to reach a wider audience very easily, it’s still not easy truly master the art of running a social media marketing campaign.
We’re here to help. The thing about social media is that you can’t really ‘wing it’. You need a proper strategy that takes into account what you should and shouldn’t do on these platforms. That’s why we’re letting you in on some secrets – tips that are going to help you crush the social media marketing game.
There’s No Secret Formula for Success
Social media marketing gurus love to flaunt a formula for success that’s ‘guaranteed to work every time’. The truth is that there’s no such thing. Every marketing case is unique and so there’s really no set way to do things. Furthermore, platforms are evolving; new features are coming in and the old ones are going out, continuously making a few strategies outdated every day.
That being said, there are a few thing you can do to help your campaign stay on the right track:
- Test before you go all out with a decision
- Have a content plan
- Prepare for damage control
- Research what your customer base’s current preferences
Social Media Marketing Isn’t Free
A lot of marketing gurus like to say that you can do quite a lot of things on social media for free. While this is true, these things won’t really generate much revenue or win you a lot of customers. The truth is that, if you want to see some real results, you’re going to have to spend.
Want to get more reach with your campaigns? The platform isn’t going to allow that unless you spend more money. Want more engagement? Get in touch with a great corporate video production Melbourne based company and create a compelling advertisement.
While you don’t have to shell out millions of dollars, you cannot gain success on a stifled marketing budget.
Don’t Be Overly Dependent On Analytics
The analytics portion of social media platforms will give you access to a multitude of data. You’ll be able to deduce what kind of audience enjoys your content the most, which type of content performs best, what are your peak activity hours, what your conversion rate is…etc.
While this information is very important to help you steer the campaign, it doesn’t give you the whole picture. Qualitative information is hard to come by with these platforms. You can’t always accurately judge peoples’ attitudes towards your brand through these analytical features. Furthermore, you can’t depend on them for creative ideas.
As you can see social media marketing isn’t as clear cut as a lot of people make it out to be. However, now that you know these secrets, we’re confident that you’ll do much better with your own campaigns.